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Why should brands worry about Europe's data protection proposals?

chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

EC proposes data fines of up to 2% of global turnover

. The Direct Marketing Association is claiming a victory in that today's official draft text does not include ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

People Survey. Cynics will sigh at a confectioner associating itself with healthy pursuits. But I ...

SHIFT: Personalisation key to coping with the death of the tribe

co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...

CREATIVE STRATEGY: Vegemite wins gold for wit

'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.

Think BR: Taking the guesswork out of online targeting

. It s an approach more closely associated with mass marketing and might seem disappointing given the enormous ...

Direct Agency of the Year: OgilvyOne

) and taking two Campaign Big Awards and an impressive 11 Direct Marketing Association Awards, including five ...

European Commissioner backs 'right to be forgotten' data reform

to be forgotten" involves has caused concern at the Direct Marketing Association, which has been involved ...

DMA agrees new green targets with Defra

The Direct Marketing Association has committed the industry to a 25% increase in the use

Christmas email volumes on rise, says DMA report

the Direct Marketing Association.

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