EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
. The Direct Marketing Association is claiming a victory in that today's official draft text does not include ...
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Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
People Survey. Cynics will sigh at a confectioner associating itself with healthy pursuits. But I ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
. It s an approach more closely associated with mass marketing and might seem disappointing given the enormous ...
Direct Agency of the Year: OgilvyOne
15 Dec 2011
) and taking two Campaign Big Awards and an impressive 11 Direct Marketing Association Awards, including five ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
to be forgotten" involves has caused concern at the Direct Marketing Association, which has been involved ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
The Direct Marketing Association has committed the industry to a 25% increase in the use
Christmas email volumes on rise, says DMA report
18 Oct 2011 | by Daniel Farey-Jones
the Direct Marketing Association.
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