Canon showcases creativity in pan-Euro campaign
24 Aug 2011 | by Sarah Shearman
this year, the International Advertising Association launched its annual global competition ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
UM London wins Bissell media task
05 Aug 2011 | by Sophie Maden
. Previous marketing activity from Bissell included a range of community projects to associate the brand ...
IAA launches global ad competition with live Canon Europe brief
16 Mar 2011 | by Arif Durrani
The International Advertising Association has launched its annual global competition
Reckitt Benckiser awards media AOR to ZenithOptimedia
07 Jan 2011 | by Staff
(Advertising Agency Association of India) had asked agencies to boycott the pitch, saying the terms were ...
Polydor launches Cheryl Cole Facebook and poster campaign
25 Oct 2010 | by Katherine Levy
with the ad and help spread the message across their network. John Beardsworth, associate director at ted ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
