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The rise of ad sales spells new era at Microsoft

in investment ("I wasn't very good at it," he admits. "And I missed the big play"), having left Associated ...

Smartphone advertising: form, functionality and brand

. And their advertising has focused on building lifestyle associations and demonstrating the unique functionality of BBM ... . They are also strongly associated with the Android platform which is the fastest growing OS. So what lessons ...

Canon showcases creativity in pan-Euro campaign

this year, the International Advertising Association launched its annual global competition ...

Microsoft rolls out 'real-life' ad for Windows 7 PCs

or lifestyle. "By addressing, head on, the apprehension and confusion often associated with buying a new PC ...

Microsoft Advertising

brings in Andy Hart, a former managing director of Associated Northcliffe Digital, to head A O. He ...

Sony Ericsson rolls out viral ad as part of Women's Tennis Association sponsorship

of its sponsorship of the Women's Tennis Association (WTA).

JWT and Vodafone anger Egyptians over revolution claims

it from associating the brand name with any political or religious affairs of any country in which ...

Selling phones to youths in an austere market

and its media associate, The 7stars, recently brokered six-figure deals enabling Phones 4u to be associated with Channel 4's youth drama Hollyoaks and ITV's Harry Hill's TV Burp. "Hill is quirky and weird ...

ISBA launches mobile and digital measurement guides

ISBA, the advertising association, has launched two best-practice guides for digital advertisers..., working with the Institute of Practitioners in Advertising, the Marketing Agencies Association and PR ...

Blackberry appoints AMV and 72andSunny to $200m ad account

", attempted to associate the brand with "innovators" such as a DJ and music producer as it looked to build ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.