ADT Security launches ad agency search
29 Mar 2012 | by Jeremy Lee
. The media planning and buying account, which is held by John Ayling Associates, is said to be unaffected ...
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Orange introduces Sylvester Stallone to Inbetweeners' Jay
03 May 2012 | by Matthew Chapman
of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which ...
EDF kicks off direct marketing review
24 Nov 2011 | by Sarah Shearman
The energy company has opened talks with agencies via the Marketing Agencies Association s Agency Selector Service, which is managing the early stages of the process. Archibald Ingall Stretton has worked on the account since 2008 and will repitch for the business, the first time it has done so since ...
JWT and Vodafone anger Egyptians over revolution claims
03 Jun 2011 | by Campaign Middle East
it from associating the brand name with any political or religious affairs of any country in which ...
ISBA launches mobile and digital measurement guides
24 May 2011 | by Loulla-Mae Eleftheriou-Smith
ISBA, the advertising association, has launched two best-practice guides for digital advertisers..., working with the Institute of Practitioners in Advertising, the Marketing Agencies Association and PR ...
Samsung Guru ad continues the story of Raghu
14 Sep 2010 | by Arati Rao
ads here ]. Vedobroto Roy, associate vice president, creative, Cheil, said: "The target ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
