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Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

01 Feb 2012 | by Matt Cartmell

by associate director Drew Barrand, has already negotiated a sponsorship agreement with Cycle Slam 2012, a 22 ...

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Honda courts grown-up Ferris Bueller fans

31 Jan 2012 | by Daniel Farey-Jones

. The campaign started last week with an eight-second teaser, which did not reveal which brand was associated ...

Huntsworth reports £3m restructuring cost, but 'will hit 2011 market expectations'

31 Jan 2012 | by Alec Mattinson

It released a pre-close trading statement for 2011 this morning, providing more details of the cost-cutting programme it embarked upon in November due to the short-notice cancellation of certain year-end projects. Huntsworth has reduced the direct costs associated with the project cancellations ...

European Commission hires Hanover and Low Associates for awards brief

31 Jan 2012 | by Matt Cartmell

Hanover and Low Associates have been appointed by the European Commission to manage a major awards...Assembly, which will take place in Cyprus in November. Hanover and Low Associates will lead a coalition ... is being paid 1.2m during the two-year campaign. Low Associates founder and MD Sally Low said: As an SME, Low Associates are especially pleased to be part of the launch of the SME Assembly and relaunch ...

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Yahoo aims for stability with high-level reshuffle

31 Jan 2012 | by Sarah Shearman

Premier League and the League Managers' Association. Yahoo underwent a major leadership shake-up last ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

30 Jan 2012 | by Staff

for this year's Marketing Society Awards for Excellence in association with Marketing.

The great brand engagement myth

30 Jan 2012 | by Alan Mitchell

delivering a message. It's where consumers add their own associations, symbols and metaphors to 'co ... - The emotional attachment a consumer has toward a brand - The sum of perceptions, associations and attitudes ...

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