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Campaign: Pepsi highlights music and soccer stars - Media Relations

have,' says Heat associate features editor Lucie Cave. Although Britney was not available ...

HFC Bank to put Marbles cards PR work out to pitch

Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC corporate communications director, is considering several UK agencies to handle the next phase - part ...

Lucozade turns to RED for Sport drink accessibility

Rowing Association and the London Triathlon. Former England captain Alan Shearer is the brand's official ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

, managing director of fashion specialist Halpern Associates, says PR is an essential tool for bringing ...

Borkowski PR will back Wrigley’s latest gum drive

associated with Wrigleys as a brand. PSally Homer has been made a director and full member ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

as to the interpretation of the regulations, Tobacco Manufacturers Association public affairs director John Carlisle ... adviser to the Tobacco Manufacturers Association, adds: I can t personally see any reason why ...

CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal

had to be communicated in accordance with the sexy, fun and confident style associated with Diet ...

INTERNATIONAL: Public responds to Monsanto PR campaign

Relations Association conference last week....Relations Association conference last week. The company, which researches and develops genetically ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

and make the audience associate the scent of juniper with Gordon s. Tactics Lexis ... berries. A preview copy of Whoopi Golberg s film, The Associate, was used as a further incentive ...

CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

Client: The Tobacco Manufacturers Association...Client: The Tobacco Manufacturers Association PR Team: In-house and undisclosed PR agencies ... banning tobacco advertising. Cigarette manufacturers under the umbrella of their trade association the Tobacco Manufacturers Association (TMA) want to make sure that any new legislation does not include a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.