to remove filtersMarc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
later we added the other functions that associated with marketing market research, design as well ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...
Brand barometer: Nappies, which one is most prominent online?
23 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...
Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Brand barometer: Men's deodorants, which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words/phrases with each other ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Association. He argues that the UK and US are hampered by the siloed approach of agencies, with specialist ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
The Colgate Oral Health Month is a campaign to promote good oral health, and is run in partnership with the British Dental Association. This year's 1m campaign is centred around a 'Healthy Mouth Mission' concept, and kicks off this week with road shows in 50 retail locations and dental practices. Locations ...
Regaine sponsors Yahoo's football highlights
22 Aug 2011 | by Daniel Farey-Jones
's highlights. Rowena Johnson, associate director at Carat Sponsorship, said: "For football fans catching up ...
German pharma company ticked off for Tweeting launch of new drugs
17 Aug 2011 | by John Reynolds
The Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory unit of the Association of the British Pharmaceutical Industry, the industry trade body, ruled that Bayer had brought "discredit" and reduced confidence in the drugs industry after it tweeted the launch of two drugs Levitra ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
