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Luther Pendragon to help ABPI tackle controversial NHS reforms

The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a

PR: searching for effective measurement

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... arrived at their site as a result of reading the article. Matt Stewart, associate director at Bite PR ...

PR: agencies suffer digital jet lag

-coaster', in association with lingerie company Ultimo. It received more than 500,000 views and became the 28th most popular ... the inevitable pitfalls associated with live, unedited content. Brands will also inevitably continue to slip up ...

British consumers rank top 50 companies by reputation

Associated British Foods 72.81 20 The Game Group 72.69 21 WHSmith 72.43 22 Tesco 72 ...

Tesco wins appeal against stores ban

. Supporters of the Competition Commission's plans include Asda, Waitrose, Marks Spencer and the Association ...

Campaigns: Food and drink - Mushrooms are magic for dieters

and healthy eating associated with the New Year - To make people think more about healthy eating ...

Meda solicits HRT support

surrounding HRT and put the risks associated with the treatment in context against the benefits. The agency ...

Drug industry launches shock ad on dangers of fake medicines off the web

and Healthcare Products Regulatory Agency, The Patients Association, Men's Health Forum and H.E.A.R.T UK. Some ...

The Work: New Campaigns - UK

with the trust and heroism associated with the breed. The poster, created by DDB London, features the dog ... an association between Baileys and Films on 4 Creative agency: JWT London Writers: Darren Keff, Phillip Meyler ...

Bottled-water alliance unsettles rival brands

on the move to create a separate organisation to the British Soft Drinks Association (BSDA)'s Bottled Water ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.