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Identifying the taste setters

Worsley, associate director, SPA Future Thinking...., associate director, SPA Future Thinking ...

Sector Insight: Vitamins and supplements

-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...

Pampering brands Nivea and Maybelline score well in brand survey

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

The most irritating ads of 2011

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

Unilever draws up 'Five Levers for Change' strategy

footprint is associated with consumer use. "Inspiring consumers to adopt new sustainable products ...

Brand of the Year 2011 shortlist

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...

Sector Insight: Colour Cosmetics

The colour-cosmetics sector is buoyed by continual NPD, driven by its close association

Sector Insight: Household paper

, making up 65% of sales. Kimberly-Clark's Andrex, long-associated with its puppy brand icon, accounts ...

Driving value from promotions

are competing for share of wallet and its associated market share. There is no doubt that brands ...

Retail sales jump in the run-up to Christmas

dubbed "Mega Monday". David Smith, managing director of the UK's online retail association IMRG, said ...

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