to remove filtersRimmel London sponsors Glam Media in fashion week video deal
16 Sep 2011 | by Sophie Maden
. For us to partner with a brand that's as well known as Rimmel London, it's a great name to be associated ...
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ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
Camelot marketer presses digital outdoor sector for accountability
06 May 2010 | by Maisie McCabe
Speaking at the DOOH summit in association with Media Week, May said: "The new [audience measurement system] Postar sounds great, but can the outdoor industry go one better? Can we get equality in accountability with TV?" Despite setting a list of challenges to outdoor media owners, May explained how digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
