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Campaigns: Food and drink - Mushrooms are magic for dieters

and healthy eating associated with the New Year - To make people think more about healthy eating ...

Meda solicits HRT support

surrounding HRT and put the risks associated with the treatment in context against the benefits. The agency ...

KFC bid to clean up image after high-profile attacks

the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...

Healthcare: F-H to promote Rotarix vaccine after GSK win

associated with it.' She added: 'The high infection rate makes it difficult to control the spread ...

Balance lands Converse brief

Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...

Cancer Research UK in smoke ban victory - Public Affairs

-of-war was included on GMTV and in The Publican, BMA News (the British Medical Association publication for GPs ...

Crisis comms - Toiletry industry body heads off scarestories

Campaign: The value of self-esteem Client: Cosmetic, Toiletry and Perfumery Association PR team...Products made by Cosmetic, Toiletry and Perfumery Association (CTPA) members were under attack from a stream of media stories on toxic chemicals. This threatened consumer confidence and raised ... on representing CTPA as a vibrant and responsible industry association, founded on the value of self ...

Consumer - Carling's music-fest moves to Manchester

hours of non-stop music. Objectives To emphasise Carling's association with live music and drive ...

Maynard back at Soil Association

Organic food group the Soil Association has recruited environment campaigner and ex-BBC radio...Maynard, who joins the association next week, will take charge of internal communications ... so this is an exciting time for the Soil Association,' Maynard told PRWeek. 'Its Food for Life ... 't just something that concerns the well-off.' Maynard was previously the Soil Association's acting ...

Healthcare: At a Glance - Anti-lice treatments go back to school

teachers and parent-teacher associations, are likely to be the focus of any activity. Ray says the brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.