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The Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory unit of the Association of the British Pharmaceutical Industry, the industry trade body, ruled that Bayer had brought "discredit" and reduced confidence in the drugs industry after it tweeted the launch of two drugs Levitra ...
Reckitt Benckiser will donate 10p from each E45 Junior product sold over the next 18 months to the Gosh Children's Charity, with the aim to raise 100,000. Peppa Pig has already been associated with other brands and in 2009 teamed up with Muller for the Little Stars promotion . The junior skincare ...
The retailer applied to register "Boots Skin Clear Ultra" as a trademark in 2009, but met opposition from Reckitt, which charged Boots with trying to "trade on the reputation" of its Clearasil range. The company accused Boots of trying to "create an association" with the Clearasil brand in the minds ...
, making up 65% of sales. Kimberly-Clark's Andrex, long-associated with its puppy brand icon, accounts ...
are competing for share of wallet and its associated market share. There is no doubt that brands ...
of that year, brands including Gillette and Accenture severed their association with Woods , whose behaviour ...
centres later this summer. 'During a recession, the perceived costs associated with buying products ...
It follows the launch of a pilot store last year selling a mix of 29 P G products, which it did in association with Amazon. Interesting move, but you have to wonder why it hasn't tweaked its offer on Facebook to have some point of difference for fans. Continue reading this post on The Wall ...
the 250,000 associated with The X Factor final. Excitement UK marketers often complain of the lack ...
. Watson was replaced by Ilonka Laviz associate director for its feminine care brand Always , last month (3 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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