Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a
Brand barometer: Men's deodorants - which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Pampering brands Nivea and Maybelline score well in brand survey
01 Feb 2012 | by John Reynolds
. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
an "incredible year" of growth in the area. ( Media Week ) Carat has promoted Maria Donaldson to associate ... to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
being edited out after admitting taking cocaine - not something M S would wish to be associated with ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
way which went beyond the trite 'green' claims that we too often see associated with mainstream ...
PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
I don't associate with,' he says. 'I've got to the point that if I don't have a glass of Tropicana ... , Kalotis explains, porridge was associated with an older demographic, and thought of as a 'traditional ...
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