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, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
the level of message association and the highest levels of brand awareness. ...
, which now sponsors the Buy My Face site, gains much from its association with the youthful spirit ...
an association with the Games, Visa has set itself the lofty objective of using the event to change ... poll even citing non-sponsor Nike as the brand most associated with the Games. Dima concedes ... challenging. Nonetheless, he believes that the brand's more entrenched association with the Olympic movement ...
has partnered with John Ayling Associates director Richard Cox and planner Deidre MacNair ...
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...
for this year's Marketing Society Awards for Excellence in association with Marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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