Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
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Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, which now sponsors the Buy My Face site, gains much from its association with the youthful spirit ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
an association with the Games, Visa has set itself the lofty objective of using the event to change ... poll even citing non-sponsor Nike as the brand most associated with the Games. Dima concedes ... challenging. Nonetheless, he believes that the brand's more entrenched association with the Olympic movement ...
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
for this year's Marketing Society Awards for Excellence in association with Marketing.
The DIY creative brands
20 Jan 2012 | by Adam Woods
Association of National Advertisers (ANA) found that 42% of ANA members had established internal advertising ... -party help in such cases may come from trusted, long-term associates or ad hoc hired hands. 3 ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Society Brand of the Year award, in association with ITV and Marketing, up from 12,000 last year. For full ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
