to remove filtersSky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
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Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
Canon showcases creativity in pan-Euro campaign
24 Aug 2011 | by Sarah Shearman
this year, the International Advertising Association launched its annual global competition ...
Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
: Promotions manager, Evening Standard, Associated Newspapers 2002-2004: Client services director, USP ...
P&G 'proud sponsor of mums' by Wieden + Kennedy
29 Mar 2011
photos, all of which have been sourced from P G employees and its associate agencies. The print campaign ...
Sony spitting ad cleared by watchdog
06 Oct 2010 | by John Reynolds
, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
The Top 10 most complained about ads of 2009
26 May 2010 | by Arif Durrani and Sarah Johnson
's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ... ] (445 complaints. Upheld) 6. British Humanist Association: 'There's probably no God' (392 ...
DDB unveils 'carousel' follow-up for Philips
18 Mar 2010 | by Kate Nettleton
Produced by Ridley Scott Associates, the five films tell a story surrounding the central character of a unicorn. Each of the five directors involved interpreted the script in a variety of styles, from action to CGI animation, with the aim of promoting Philips televisions as the only way to view ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
