The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
' was the attribution most associated with brands from China (59%), reliability (3%), high quality (2%), good value (16 ...
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Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Downing Street's head of digital signs up to Revolution Forum
25 Nov 2011 | by Staff
Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which takes place from 12 to 13 December 2011, offering brand marketers a free delegate place ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
The Social Monitor: Olympic sponsors make the running in social media
09 Nov 2011
sites, which boosts its SMR. As a sports brand, Adidas and the Olympics are a snug fit. Association ... for brands wanting to maximise their association. There's a golden opportunity to take social engagement to a ...
Brand Health Check: Kodak
27 Oct 2011 | by Matthew Chapman
The annals of history relate that when Kodak founder George Eastman created the brand, he stipulated that its name must be short, impossible to mispronounce and neither resemble nor be associated with anything else. More than a century later, it has been suggested that the only way to save Kodak, a brand ...
Think BR: Solving the superficiality of China's brand language
26 Oct 2011 | by Howard Milton
Airways, and even Starbucks, to understand the emotional power associated with defining a unique ...
Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped
06 Oct 2011 | by Alan Mitchell
shifts. Membership of organisations such as WOMMA, the UK's word-of-mouth marketing association, has ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
picture, were the lessons of this summit, held in association with JWT and Ebiquity. It was an event ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Millie Kendall MBE, founders of Ruby Millie Newby Hands, associate editor director of health ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
