to remove filtersHonda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
that you are Japanese, with the association with fine engineering. We don't want to shy away from our roots ...
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Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...
Who owns your Twitter followers?
13 Jan 2012 | by Rachel Barnes
range of value to campaigns that leverage Twitter and the associated social engagement with the campaign ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Association. He argues that the UK and US are hampered by the siloed approach of agencies, with specialist ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
, it carries more value, whether on Facebook or face to face.' Amber Spencer-Holmes - Associate director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
