to remove filtersSales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Association. He argues that the UK and US are hampered by the siloed approach of agencies, with specialist ...
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Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
, it carries more value, whether on Facebook or face to face.' Amber Spencer-Holmes - Associate director ...
Jaguar to sponsor online England cricket highlights
21 Jun 2011 | by Oliver Luft
much a natural progression of our current association with English cricket." The ePlayer deal ...
Telegraph launches free iPad app with Audi
21 Sep 2010 | by Maisie McCabe
and our association with The Telegraph s exciting new iPad app enables us to appropriately engage with a ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
Renault pitches France against UK in comic ads
27 Jul 2010 | by Alex Brownsell
The revised marketing strategy associates Renault with Gallic culture, akin to its "Nicole and Papa" ads of the 80s and 90s. The aim of the campaign, created by Publicis, is to improve UK sales of the Megane saloon, which is losing out to the Ford Focus and Vauxhall Astra. Ads will contrast the C te d ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
) Media Bauer Media has appointed Fiona Senior to the newly created role of associate media ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
