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Think BR: CRM and a sledgehammered Lamborghini

, and want the prestige associated with such a brand. It s a dream car , and something you may have imagined ...

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

So it surprises me that it is not used more often. GSOH gets us every time. To date, Land Rover is a not a brand you would associate with belly laughs. Certainly, in my time with the oval green badge (as a copywriter then joint creative director at Craik Jones), humour was not a big part of the brand ...

Future looks to expand auto sector with iCar

, technologically-advanced and desirable cars". Gez Jones, associate publisher for Future s automotive portfolio ...

FA to pay out £500,000 to Fiat

The Football Association (FA) has been forced to pay out as much as £500,000 compensation to Fiat

Trading Places: This week's people moves

) Media Bauer Media has appointed Fiona Senior to the newly created role of associate media ...

CREATIVE STRATEGY: Hyundai's World Cup efforts in need of a Rooney

of the beautiful game? Car brands always seem to struggle. Ford s association with football has ever been a bore ...

Volkswagen calls $220m US ad business review

Associates. The VW review comes as the global recession takes its toll on the US car industry, which ...

BMW blames environmental issues for decision to quit Formula One

desire to associate its brand with "environmental sustainability".

Agency stripped of Dubai award over unapproved ads

-fareast-language:#0400; mso-bidi-language:#0400;} A total of 18 submissions and the associated seven awards have ...

Honda pitches brand values in online shorts

.com . Todd Carey, vice president and associate creative director at RPA, told NYTimes.com that "there ...

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