CREATIVE STRATEGY: A sense of humour ... success, by Land Rover
12 May 2011 | by Simon S Kershaw
So it surprises me that it is not used more often. GSOH gets us every time. To date, Land Rover is a not a brand you would associate with belly laughs. Certainly, in my time with the oval green badge (as a copywriter then joint creative director at Craik Jones), humour was not a big part of the brand ...



