Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
to their image that could well come from being associated with this weekend's Bahrain Grand Prix. If the race ...
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Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
that you are Japanese, with the association with fine engineering. We don't want to shy away from our roots ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Suzuki appoints the7stars to £6m media account
24 Feb 2012 | by Maisie McCabe
It is understood that the7stars picked up the account after a final shoot out against Havas Media-owned Arena Media. Interpublic media agency UM London was involved at an earlier stage in the pitch process handled by Brian Jacobs Associates . It is understood that Suzuki is expected to retain ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...
The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
The incumbent on both the creative and media businesses, the Kent-based full-service agency Nexus/h, has lost a client it had serviced for more than two decades. VCCP also pitched for the creative account in a process that was handled through the consultant Brian Jacobs Associates. The Japanese ...
Honda courts grown-up Ferris Bueller fans
31 Jan 2012 | by Daniel Farey-Jones
. The campaign started last week with an eight-second teaser, which did not reveal which brand was associated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
