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Think BR: In whom we trust

18 May 2012 | by Jo Boyd

of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ... the brand in the past retain positive associations and can fuel the sense of discovery in younger ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

28 Apr 2012 | by Kate Lloyd

the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...

Reebok fitness competition lands TV slot

10 Apr 2012 | by Maisie McCabe

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...

Umbro sidelines John Terry from ad campaigns

07 Feb 2012 | by John Reynolds

Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

Happiness is an elastic concept and merely associating a brand with it is not enough to woo

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...

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