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Daily deal site DiscountVouchers.co.uk hires Rooster PR

more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...

Luxury clothing label Beulah brings in Rain Communications

The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand s autumn launch. The account will be headed by associate director Fiona O Rorke, who reports to Beulah ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...

Clarks Future Footwear partners with MPG in India

thorough and insightful. "Moreover Havas Media and MPG are our global partners and association in India ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

Sponsorship Agency League Table 2009

, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...

Study criticises credit card sector's loyalty efforts

The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card industry, which has a high level of loyalty penetration, but is achieving a relatively low return on investment from associated schemes and initiatives. Arvato described the credit card industry as over ...

 

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