Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...
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Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...
Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Happiness is an elastic concept and merely associating a brand with it is not enough to woo
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
being edited out after admitting taking cocaine - not something M S would wish to be associated with ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
