Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
or above the sector average respectively. Distinctive shapes are associated with a Brand Typology. ...
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Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
associations to reassure on protection, coming from behind to seize brand leadership, which it still has today ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
. The Outdoor Advertising Association now funnels data through Key Systems, which collates and harmonises ...
Swatch
10 Mar 2010 | by Jeremy Lee
Formed in 1983, watchmaker Swatch was the product of a previous economic downturn. It is painfully ironic, then, that the current recession is causing it such woes. To most consumers, the name is associated with cheap, gaudy plastic watches that were the height of fashion in the 80s. However, the company ...
The Work
08 Feb 2010
review is sponsored by BIMA, the only independent association dedicated to supporting creativity ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
including OK! and Woman. FA Cup goes on tour The Football Association and lead FA Cup Sponsor, E ...
Brands piggyback on free running movement
04 Nov 2008
The games publisher joins an growing list of increasingly high-profile brands wishing to associate itself with free running (also known as parkour). Foucan - who appeared in the music video for Madonna ... fit is Urban Freeflow's association with Red Bull, which has a strong pedigree in extreme and urban ...
ITV eyes merchandising revenue from teen show Britannia High
14 Oct 2008 | by Alison Donnelly
The broadcaster plans to roll out a range of merchandise associated with the primetime ITV1 programme, including clothing, DVDs, books and household items, and is likely to run live tours of the show. ITV is hoping to emulate Disney's success in merchandising its High School Musical series of films ...
Study: How to defend marketing to the board
07 Oct 2008 | by Nicola Clark
in association with Deloitte, spanned five European countries and involved 217 in-depth interviews. In total, 151 ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
Zealand. The airline has a long-standing association with rugby union: it was an official sponsor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
