Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Happiness is an elastic concept and merely associating a brand with it is not enough to woo
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Umbro sidelines John Terry from ad campaigns
07 Feb 2012 | by John Reynolds
Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
co-opting the Grime movement to sell streetwear, creating an association. Marketers love ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
being edited out after admitting taking cocaine - not something M S would wish to be associated with ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Fred Perry targets 'working class' kids with table tennis sponsorship
25 Nov 2011 | by Matthew Chapman
on 3 December. The tournament was set up in 2007 in association with the English Table Tennis Association (ETTA) and its popularity resulted in the Premier League 4 Sport partnering with the project ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
associations through meeting a need. According to Anderson, the technology should not come before ...
Clarks targets younger men
03 Nov 2011 | by Nicola Clark
, which harks back to their school days which might drive negative associations of being dragged into a ...
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