to remove filtersWhat Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
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Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Advertising WCRS Co 's chief executive Penny Herriman is leaving the agency after just eight months in the role. Her position will be filled by Matt Edwards , currently the managing director of WCRS Co s parent company Engine. ( Campaign ) The Advertising Association has named Gavin ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Trading Places (21 May): This week's people moves in advertising, marketing and media
21 May 2010 | by Staff
) P G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving ... Active International . ( Media Week ) The Outdoor Advertising Association has hired Mike Baker ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
