to remove filtersDead burger man used in ad targeting McDonald's
15 Sep 2010 | by Staff
Restaurant Association, while McDonald's responded to it by saying it was "committed to providing balanced ...
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Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Advertising WCRS Co 's chief executive Penny Herriman is leaving the agency after just eight months in the role. Her position will be filled by Matt Edwards , currently the managing director of WCRS Co s parent company Engine. ( Campaign ) The Advertising Association has named Gavin ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
