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Generation Y: Demanding diners who expect healthy eats and good value

strong associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations ...

Trading places: this week's people moves

Advertising WCRS Co 's chief executive Penny Herriman is leaving the agency after just eight months in the role. Her position will be filled by Matt Edwards , currently the managing director of WCRS Co s parent company Engine. ( Campaign ) The Advertising Association has named Gavin ...

Dead burger man used in ad targeting McDonald's

Restaurant Association, while McDonald's responded to it by saying it was "committed to providing balanced ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

) P G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving ... Active International . ( Media Week ) The Outdoor Advertising Association has hired Mike Baker ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.