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The Marketing Profile: Scott Jefferson of Greggs

at the top table in the food-on-the-go market. Inside work 1987-1991: Associate product manager, rising ...

Conservatives pledge 'no legislation'

The party would seek "responsibility deals" with different industries but would stop short of bans or threats to legislate. They would also reject this week's call by the British Medical Association for a ... -chairman of the Advertising Association. It proposes an extension of existing codes on food and alcohol to cover all media ...

FSA salt-awareness campaign riles cereal manufacturers

, a spokeswoman for trade body the Association of Cereal Food Manufacturers expressed 'surprise ...

Marketing's Field Marketing League Table 2009

chance to demonstrate different skills from those with which they are more usually associated - stock ... are normally associated with commodity-based work. It's the sort of thing they would once have used a ...

Knowledge on tap: VisitEngland promotes pubs as tourist information centres

business.' The British Beer Pub Association claims that around 39 pubs are forced to close down each ...

Power 100 Marketers of 2009: 1-50

coincided with the departure of head of marketing, Roland Agambar, to Associated Newspapers. Schwartz has a ...

Biggest brands: Top 100 UK advertisers 2009

Association) now funnels all data through Key Systems which collates and harmonises the information. Direct ...

National Family Week seeks sponsor

be supported by organisations including the National Lottery, Football Association and the armed forces ...

The Week in Marketing: 2 December 2008

actress Jennifer Ellison is supporting the British Beer Pub Association's 'Save the Pub' campaign, which ...

Biggest brands: Top 50 grocery brands by sales 2008

associated with celebrity chef Jamie Oliver's highly publicised campaign against its Turkey Twizzlers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.