Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Happiness is an elastic concept and merely associating a brand with it is not enough to woo
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Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations of good fun , good ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
being edited out after admitting taking cocaine - not something M S would wish to be associated with ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
Advertising WCRS Co 's chief executive Penny Herriman is leaving the agency after just eight months in the role. Her position will be filled by Matt Edwards , currently the managing director of WCRS Co s parent company Engine. ( Campaign ) The Advertising Association has named Gavin ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...
Helen Edwards on Branding: First-mover disadvantage
16 Mar 2011 | by Helen Edwards
lack of innovation, combined with a masterbrand that lacked the glamour associations of a glowing tan ...
Cornish Pasties win protected status
23 Feb 2011 | by Ed Owen
, chairman of the Cornish Pasty Association said: "By guaranteeing the quality of the Cornish Pasty, we ...
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