to remove filtersMars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
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Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...
Mars Canada 'take part' by BBDO Toronto
08 Feb 2012
Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Westland 'Peckish' by TBWA\Manchester
08 Nov 2011
The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...
Appointment to View: Behind the brand at Kraft's coffee HQ
28 Oct 2011 | by Georgina Brazier and John Reynolds
, director of global brew systems Duncan Shearman and Chris Ransome, associate principal engineer pilot plant ...
Absolut ad builds on artistic heritage
13 Jul 2011 | by Oliver Luft
association with artists. It has previously worked with Andy Warhol and most recently with filmmaker Spike ...
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston
01 Jul 2011 | by Rachel Barnes
hosted by the Association of Business Schools, Mildenhall fielded a variety of questions, some of which ...
125 years of Coke: From Atlanta to Facebook
13 May 2011 | by Nicola Clark
- an association that remains a cornerstone of the brand's marketing strategy. In 1931 , magazine ads ...
Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?
23 Mar 2011 | by Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group
by its innovative association with film. However, I haven't been keen on the brand itself for some time - less because of the 'wife beater' or 'hooligan' associations, and more because enjoying Peroni ... , the Peroni brand has out Stella'd Stella with its vibrant association with Italian style. So I asked myself ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
