CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
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CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
People Survey. Cynics will sigh at a confectioner associating itself with healthy pursuits. But I ...
Miller calls pitch for Nastro Azzurro
25 Aug 2011 | by Anne Cassidy
is intrinsically associated with Italian style. This pitch process is designed to ensure we are working ...
The Red Brick Road lands Rémy Martin
28 Jul 2011 | by Campaign staff
Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...
CREATIVE STRATEGY: A pint of brand, please, Magners
15 Jun 2011 | by Simon S Kershaw
s name becomes something else ... an amalgam of associations and values that tie us ever more closely ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
weapon we associate with Carling, Foster s and John Smith s. Is this an attempt to capture market ...
Coca-Cola to launch cookery book through Harvey Nichols
20 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
by Tiffany Darke, editor of the Sunday Times Style magazine, and aims to highlight Coca-Cola's association ... -linked personalities for entertaining family or friends, while celebrating a long-standing heritage and association ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
