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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

RKCR/Y&R lands advertising brief for brewers association

Association to enhance the public's attitude towards beer as part of a renewed effort to revive the struggling ... promotes drinking milk in general rather than any specific brand. The British Beer Pub Association ...

Mars named Cannes Advertiser of the Year

. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...

Agencies line up for Jagermeister brief

associated itself with heavy metal bands and tours and, in Australia, it sponsors the independent music AIR ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

Manufacturers Association and the National Association of Health Stores. The campaign will be directed ...

Trading places: this week's people moves

Saatchi has poached Gavin Torrance and Danny Hunt , the associate creative directors at Dare ...

Food and Drink: Coffee creates a stir to deliver message

The British Coffee Association (BCA) was becoming increasingly concerned about negative media...The organisation, which represents UK coffee manufacturers, felt that a younger generation was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ...

The Tea Council hires Threepipe to make tea 'cool again'

a young, social media-savvy audience. The agency s associate director Kate Simpson will head up ...

Mars Canada 'take part' by BBDO Toronto

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...

Trading places: this week's people moves

an "incredible year" of growth in the area. ( Media Week ) Carat has promoted Maria Donaldson to associate ... to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...

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