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Kopparberg unveils 'un-established' marketing drive

14 May 2012 | by Gemma Charles

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

Mars kicks off its Euro 2012 ad campaign

16 Apr 2012 | by John Reynolds

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

-up with the Football Association's programme to encourage grassroots footy, and the same logic of associating what ...

Mars Canada 'take part' by BBDO Toronto

08 Feb 2012

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

WFA unveils keynote speakers for Global Marketing Conference

23 Jan 2012 | by Arif Durrani

The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...

Total yoghurt unveils January ad push

23 Dec 2011 | by Gemma Charles

gym memberships. All of these things are never typically associated with joy! Our new advert has therefore been designed to associate eating healthily and keeping fit with pleasure, and is supported ...

Beer ad banned for linking alcohol with swimming

30 Nov 2011 | by John Reynolds

by the Cinema Advertising Association s Copy Panel and argued that the story was told in a purposeful way that did not directly associate the beer with activities where drinking beer would be unsafe. The panel ... was not associated with activities where drinking would be unsafe. The Advertising Standards Authority noted Wells ...

Brothers Cider promotes Toffee Apple variant

08 Nov 2011 | by Maisie McCabe

The digital campaign by creative and design agencies Xcetra Media and Skonka plays on Toffee Apple's winter association and will run parallel to trade activity and bespoke point-of-sale promotions. Glastonbury-based Skonka devised the copy for the campaign, including the tagline "Odd how you can get a taste ...

Westland 'Peckish' by TBWA\Manchester

08 Nov 2011

The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

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