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Govt threatens alcohol ad ban to protect young people

have said." The Advertising Association said: "We welcome the alcohol strategy s assessment ...

Non-sponsor Nike is brand most associated with Olympics

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...

Generation Y: Demanding diners who expect healthy eats and good value

strong associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Pampering brands Nivea and Maybelline score well in brand survey

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

The most irritating ads of 2011

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

Brand of the Year 2011 shortlist

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...

IAB building brands trilogy: Lucozade

exposed on just 1-3 occasion. "Lucozade has a strong association with great music" and "Lucozade has ...

Teens seek curbs over alcohol ads

. But the Advertising Association backed the plan, which includes a shift to digital as the anti-obesity campaign ...

Sector Insight: Yellow fats and edible oils

From butter for bake-offs to liberal drizzlings of extra virgin olive oil, yellow fats and edible oils are often a staple of even the most health-conscious consumer's kitchen cupboard. While saturated yellow fats may be more associated with bygone times, the revival of home-cooking and food ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.