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Non-sponsor Nike is brand most associated with Olympics

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...Research on web buzz carried out by BrandWatch, commissioned by digital agency Jam from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. By contrast, Adidas is only pulling in 0 ...

Brand barometer: Carbonated drinks, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Generation Y: Demanding diners who expect healthy eats and good value

strong associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

-up with the Football Association's programme to encourage grassroots footy, and the same logic of associating what ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Oasis to sponsor ITV2's Celebrity Juice

the brand's association with food while showcasing the unique Oasis personality to our target audience ...

Mars Canada 'take part' by BBDO Toronto

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...

Brand Health Check: Muller

in the advertising and the associations of Muller being a 'good mood' food. ...

Pampering brands Nivea and Maybelline score well in brand survey

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.