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Brand barometer: Carbonated drinks - which is most prominent on the web?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Generation Y: Demanding diners who expect healthy eats and good value

associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations of good fun , good ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

-up with the Football Association's programme to encourage grassroots footy, and the same logic of associating what ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...

Oasis to sponsor ITV2's Celebrity Juice

the brand's association with food while showcasing the unique Oasis personality to our target audience ...

Mars Canada 'take part' by BBDO Toronto

Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

will particularly seek to associate with food and culinary leaders. The agency is also planning a campaign ...

Brand Health Check: Muller

in the advertising and the associations of Muller being a 'good mood' food. ...

Pampering brands Nivea and Maybelline score well in brand survey

. Consumers were asked questions such as, "Is this a brand you are proud to be associated with?" and "Is ...

Pernod-Ricard revives Absinthe with global campaign

The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

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