Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
from the Advertising Association/WARC.
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Just Health to drive consultation on modern HIV provision
19 Apr 2012 | by By Hannah Crown
of the British HIV Association in Birmingham. Senior consultant Laura Chambers and new head of political ...
Govt threatens alcohol ad ban to protect young people
29 Mar 2012 | by Parliamentary correspondent
have said." The Advertising Association said: "We welcome the alcohol strategy s assessment ...
Labour seeks ban on junk-food ads
15 Mar 2012 | by Our Parliamentary correspondent
-store." Ian Barber, the Advertising Association's director of communications, said: "These calls for bans ...
Ad industry in need of more support, AA's Patterson says
01 Mar 2012 | by Campaign staff
Association's inaugural Lead summit, held in London on Wednesday.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...
Threat of tougher Govt rules on children's ads recedes
12 Jan 2012 | by Our Parliamentary correspondent
David Cameron, who has expressed concern about the "commercialisation and sexualisation" of childhood, will review progress in talks with industry representatives at the end of this month. Since their first meeting in October last year, the children's panel set up by the Advertising Association has won ...
European Commissioner backs 'right to be forgotten' data reform
06 Dec 2011 | by Daniel Farey-Jones
to be forgotten" involves has caused concern at the Direct Marketing Association, which has been involved ...
Agency profits fall as clients put squeeze on ad budgets
24 Nov 2011 | by Ian Darby
Operating profit fell to 5.4 per cent of revenue from 11.63 per cent in the first half of 2011 compared with the same period in 2010, according to the latest figures from the Marketing Agencies Association. The body, which represents a range of integrated and below-the-line agencies, including Iris ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
