to remove filtersMedia360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
as a non-executive chair 2006: The Commercial Radio Companies Association and the RAB merge to form ...
PPA Conference: Content is king says MediaCom's Bozeat
10 May 2012 | by Sarah Johnson
Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ...
VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
said: "I think it's the ones that are normally associated with the Olympics, ones like McDonald ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading ... In association with: ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...
Twitter will be London 2012's lead news platform
15 Feb 2012 | by John Reynolds
Chambers, chief commercial officer of the British Olympic Association (BOA); Gordon Lott, head of London ...
BETC London aids child protection collaboration
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
BETC London is helping the Association of Chief of Police Officers (ACPO) with a project
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
