03 May 2012
| by Sarah Shearman
association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...
02 May 2012
| by Sarah Shearman
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...
25 Apr 2012
| by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
20 Apr 2012
| by Giles Ivey
experts to find the best advocates to associate their brand with.
Really the message is simple: tread ...
19 Apr 2012
| by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
10 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
brand association and traffic to the microsite through the discussion generated on social media ...
19 Mar 2012
| by Tim Elkington
, message association, brand favourability and purchase intent - by comparing awareness and attitudes ...
brand awareness, ad awareness and message association.
The wallpaper delivered excellent results ...
of 16.6% (compared to 1.8% for traditional formats).
For message association the wallpaper performed ...
13 Mar 2012
| by Sarah Shearman
-up scheme to emerging markets, as part of a strategy to be associated with cutting-edge technology.
13 Mar 2012
| by Sarah Shearman
-time business partner of Facebook and a company that has substantially benefited from its association ...
08 Mar 2012
| by Ed Owen
Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time...Standard produced its first bank holiday edition in 30 years .
Associated Newspapers has been paying ...