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Wagamama installs Blippar technology for diners

association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...

Now is the time to capitalise on London's digital potential, says Boris

Investment Organisation and the associated budget to be folded into London Partners as the official ...

Think BR: Using independent brand advocates

experts to find the best advocates to associate their brand with. Really the message is simple: tread ...

Coca-Cola partners Spotify to boost music association

Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.

Reebok partners with PeerIndex for social giveaway

brand association and traffic to the microsite through the discussion generated on social media ...

Think BR: Size matters online

, message association, brand favourability and purchase intent - by comparing awareness and attitudes ... brand awareness, ad awareness and message association. The wallpaper delivered excellent results ... of 16.6% (compared to 1.8% for traditional formats). For message association the wallpaper performed ...

SXSW: PepsiCo global chief highlights digital 'strategic imperative'

-up scheme to emerging markets, as part of a strategy to be associated with cutting-edge technology.

Yahoo sues Facebook in first social media patent case

-time business partner of Facebook and a company that has substantially benefited from its association ...

Metro to produce weekend editions during the Olympics

Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time...Standard produced its first bank holiday edition in 30 years . Associated Newspapers has been paying ...

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