Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Guardian News & Media has secured 17 nominations for this year's annual Association of Online
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Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
role for their association . They must have a reason for being there that is congruent with the event ... know from our research that brands which put significant spend behind their association reap greater ...
Think BR: Publishing's multi-platform future
09 May 2012 | by James Papworth
. With new opportunities and expanding reach however, comes an increase in the risk of piracy associated more ...
Think BR: Local press must stay local to preserve its future
08 May 2012 | by Jack Baird
has a bright future ahead. The latest forecasts available from the Advertising Association ... to IPA Touchpoints. As far as online is concerned, 42m unique users rely on the 1,600 associated ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves...Association . ( Campaign ) Albion London has bolstered its management team with the hiring of Creature ...
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
Investment Organisation and the associated budget to be folded into London Partners as the official ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
experts to find the best advocates to associate their brand with. Really the message is simple: tread ...
Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
from the Advertising Association/WARC.
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
by trade bodies and will be enforced through trade associations. Ultimately, failure to follow codes ... it and will expect its members to comply. Other trade bodies like the Direct Marketing Association (DMA), Advertising Association and the Portman Group (for alcohol) contributed and helped write the code, so ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
Saatchi has poached Gavin Torrance and Danny Hunt , the associate creative directors at Dare ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
