The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ... in better locations. Only about a quarter of indies are marginally profitable at best (Association ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
at Leicestershire and Rutland County Football Association. ...
Capital One in frame to become League Cup sponsor
04 May 2012 | by John Reynolds
has opted not to renew its 14-year association with the competition. Capital One is viewing the cup ...
Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
