Talk Talk hires Project Canvas architect Chakkara as head of online
02 Jul 2010 | by Mark Banham
, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...
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Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
, and the Association of Southeast Asian Nations (ASEAN) Basketball League. Mark Lankester, Tune Hotels Group ... a future referees project supported by PGMO, as well as individual football associations in Japan ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
stage or associated purchase behaviour. The second thing to consider is that customer behaviour ...
Rajar chief executive de la Bedoyere to join RSPCA
12 May 2010 | by Mark Banham
David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 SECONDS ON ... The Krypton ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
associations to reassure on protection, coming from behind to seize brand leadership, which it still has today ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
launched an affiliate or associate marketing programme two years earlier. The retailer knew that music ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
or above the sector average respectively. Distinctive shapes are associated with a Brand Typology. ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
of the beginning? Jeremy Lee is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 ...
New musical success
16 Apr 2010 | by Nicola Clark
cites Orange's association with Rock Corps as a positive example. The scheme, which rewards young people ... promoters have tales of sponsors showing a lack of realism about what can be achieved from associating ... association with Meribel by holding an open-air gig on the piste in 2008 which attracted 7000 fans. 'We built ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
