Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
association with festivals last year when it took the lounge to Summer Sunday and ParkLife. It has ...
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Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases ...
Orange introduces Sylvester Stallone to Inbetweeners' Jay
03 May 2012 | by Matthew Chapman
of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...
How is cinema meeting the digital challenge?
03 May 2012
. CHARLIE YEATES ASSOCIATE DIRECTOR AND HEAD OF CINEMA, MEDIACOM - Considering the premium prices ...
My Media Week: Steve Hyde
02 May 2012 | by Mike Fletcher
. Wednesday I start with a call to Kimberly Chen, my associate in Singapore, who updates me on progress ...
IPA's Creative Pioneers Challenge attracts 948 young minds
02 May 2012 | by Arif Durrani
The IPA's Creative Pioneers Challenge was launched on 20 March, in association with the free newspaper Metro. It offers 300 young people job opportunities across 100 companies, including Twitter, Aardman Animation, Spotify and Omnicom Media Group. Nicola Mendelsohn, president of the IPA ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
Industry trade bodies, including the Internet Advertising Bureau (IAB); Interactive Media in Retail Group (IMRG); Coalition for a Digital Economy (Coadec); the Federation of Small Businesses (FSB), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
Classic Media turns to Seventy Seven for Where's Wally? anniversary
26 Apr 2012 | by Hannah Crown
The consumer PR shop will work across all of the global media company s properties, including family favourites Postman Pat and Where s Wally? in the lead up to the elusive character s 25th birthday in September. Led by associate director James Hoyle, the team will manage all social media activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
