to remove filtersSony spitting ad cleared by watchdog
06 Oct 2010 | by John Reynolds
, who sometimes spat. The Advertising Standards Association (ASA) noted the Clearcast and Sony ...
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Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
The Top 10 most complained about ads of 2009
26 May 2010 | by Arif Durrani and Sarah Johnson
's online form and the association claims the average time to resolve a complaint was just 13 days. ASA ... ] (445 complaints. Upheld) 6. British Humanist Association: 'There's probably no God' (392 ...
Video: Marketing Society Golden Jubilee Awards night
12 Jun 2009 | by Staff
LONDON - The Marketing Society, in association with Marketing, held its Golden Jubilee Awards night
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
