28 Jun 2011
| by Sarah Shearman
Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes...to the discussions, Tesco is looking to support their programmes to get closer to the Games and become associated ...
but has an association with the GB Olympic Canoeing team.
In May last year, rival supermarket Sainsbury ...
sports sponsorships have included a deal with The Football Association as the Official England ...
17 May 2011
| by Nicola Clark
to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ...
-selling consumer electronic device to date, he has reason to celebrate.
70: ROLAND AGAMBAR - ASSOCIATED ...
11 Mar 2011
| by James Quilter
by the UK Gift Card Voucher Association (UKGCVA), sales of gift vouchers to the B2B sector last year rose ...
05 Oct 2010
| by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
24 Sep 2010
| by Sarah Shearman
for by consumers.
The Direct Marketing Association and Information Commissioner s Office stated that the onus ...
28 Jun 2010
| by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ...
communications do nothing but confuse and thus disaggregate the set of associations in a person's head.
Surely ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
12 Feb 2010
| by David Benady
advertising. The Association of Publishing Agencies advises brands to start off by auditing existing ...
19 Oct 2009
| by Staff
on above-the-line ad spend in 2008, according to Advertising Association data. The research is the first ...