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Tesco eyes Olympic tie via Clubcard partners

Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes...to the discussions, Tesco is looking to support their programmes to get closer to the Games and become associated ... but has an association with the GB Olympic Canoeing team. In May last year, rival supermarket Sainsbury ... sports sponsorships have included a deal with The Football Association as the Official England ...

Power 100: 100 to 50

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... -selling consumer electronic device to date, he has reason to celebrate. 70: ROLAND AGAMBAR - ASSOCIATED ...

Vouchers and gift cards: Corporate incentives

by the UK Gift Card Voucher Association (UKGCVA), sales of gift vouchers to the B2B sector last year rose ...

Very.co.uk bids to interest young mothers

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

Brands accused of breaching email best practice

for by consumers. The Direct Marketing Association and Information Commissioner s Office stated that the onus ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

Customer Publishing: Reaping big rewards from small print runs

advertising. The Association of Publishing Agencies advises brands to start off by auditing existing ...

Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions

on above-the-line ad spend in 2008, according to Advertising Association data. The research is the first ...

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