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Identifying the taste setters

Worsley, associate director, SPA Future Thinking...., associate director, SPA Future Thinking ...

CSR: Golden Square gets green makeover

-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ... . RESULTS The campaign gained the support of 22 associations including the Department for Energy ...

The most irritating ads of 2011

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

Being happy in 2012

. Issues such as obesity and alcohol abuse, with all the associated financial and social costs, mean we ...

Kids' tablet computers dominate top toys list

with expectations with six of the top ten being predicted in the Toy Retailers Association's Dream Toys list (PDF ...

Christmas day online shopping spree to hit £186.4m

considering that many of these sales could actually be associated with popular gifts people have received ...

ZenithOptimedia upgrades UK advertising outlook for 2011

for Olympic partners to leverage their association with the Olympics prior to the games ...

Brand of the Year 2011 shortlist

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...

When celebrity endorsements go wrong

Sporting icons, movie stars and other famous faces have long been associated with leading global brands as companies strive to increase their brand recognition and sales. But in the same way that a well known celebrity can enhance the lustre and profile of a product, reported misbehaviour ...

Driving value from promotions

are competing for share of wallet and its associated market share. There is no doubt that brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.