Editor's Comment: China: the next marketing power
30 Nov 2011 | by Noelle McElhatton
consumer would struggle to name Chinese brands or to associate the country's products with any values other
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John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
brands that made the final cut in The Marketing Society's annual Brand of the Year award, in association ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
' was the attribution most associated with brands from China (59%), reliability (3%), high quality (2%), good value (16 ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
associations through meeting a need. According to Anderson, the technology should not come before ...
Nikon renews Hollyoaks sponsorship
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
and the launch of the competition with Asda. "Nikon s stronger association with the hugely popular teen drama ...
Think BR: Solving the superficiality of China's brand language
26 Oct 2011 | by Howard Milton
Airways, and even Starbucks, to understand the emotional power associated with defining a unique ...
Marketing industry steps up fight to keep self-regulation
19 Oct 2011 | by Gemma Charles
Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... , Advertising Association "Last week's summit was encouraging. "We have moved on from accusations ...
Think BR: Boosting profits through an ethical supply chain
07 Oct 2011 | by Stuart Whitwell
of the business not usually associated with brand issues. For example a brand s regulatory compliance regime ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
Millie Kendall MBE, founders of Ruby Millie Newby Hands, associate editor director of health ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
