Toyota 'get your energy back' by glue Isobar
06 Oct 2010
hybrid technology in their new Auris.
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Appointment to view: the making of Toyota's Get Your Energy Back
28 Jul 2011 | by Sarah Johnson
created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some
The making of Toyota 'Get your energy back' ad
08 Oct 2010 | by Sarah Johnson
Toyota Auris Hybrid into a canvas throbbing with recycled energy in London's Shoreditch...Toyota's latest ad campaign, launched yesterday (7 October), illustrates how the Auris Hybrid recycles the energy it uses while it is being driven. Glue Isobar developed the idea and its creative team used various special effects to light up the surface of the car as passersby watched the process ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
